Okay, this letter was hard for me to come up with something, so I'm grasping. This is true though. I have felt at times that I am going up to everyone in America, one person at a time, and asking them if they have heard of my book and if they would be interested in reading it. Writing is hard. Marketing is harder. I would rather sit in my office with writer's block for a solid week, day after day, than to have to market for even an hour. I'm just not a natural born sales person. So what do I do?
Well, for one thing, I carry business cards with me. You never know when the subject of reading is going to come up. I don't hand the cards out to everyone I meet, and I'm not usually the one who brings up the subject of reading. But once it is out there I will mention that I am a writer. If I see any interest at all in their eyes, I will delve a little further, telling them what sort of books I write. Then I might ask if they read YA or know someone who does. If the answer is yes, I will give them a card.
The above only works on people you meet in person, of course.
You have to use a different approach with people you meet online. I can't very well give them a business card. And you have to be careful not to 'spam' online. I hate that word. There have been a few times that I've mentioned my books in the wrong place. Answers at yahoo is a good place to find readers, but you aren't allowed to tell them about your books. You have to have a friend do it for you. Fortunately, I have an awesome friend who goes in there from time to time and mentions my books to people asking for a paranormal read.
Stay tuned for the letter I.