Monday, April 16, 2012

Marketing 101: A is for Advertise

This is a new idea for a line of posts.  Each week I am going to try to put up a new letter and a marketing tool that goes with that letter.  Today we start with A. 

Advertise:  Sounds like a good plan, right?  There are many opportunities for writers out there to get noticed, expecially on the Internet, but you have to have an actual advertising budget to do it.  I do not.  However, that is about to change.

You may or may not know this.  Harlequin decided to re-release one of my books as an ebook.  Borrowed Identity is now available at eHarlequin (dot) com and on Amazon.  My plan is to use this money to help spread the word about my Indie books.  Now the question is, where do I begin?

You can advertise on Goodreads, Facebook, Google Ads, etc.

You can advertise in a local paper, on the radio, or on television if you have a huge budget.

What sort of budget do you have for advertising?

What have you tried?

What would you like to try?

Keep an eye out for Marketing 101:  B is for Blogging

1 comment:

Rita Webb said...

The only advertising I do is on the free/cheap eBook sites like Ereader News Today, Pixel of Ink, Frugal Reader, and Kindle on the Cheap, but it is very hard to get your name into the pool of books to be advertised. These sites only have one "Book of the Day" advertisement plus whatever is free for that day.